Sales teams today face an overwhelming array of communication tools, each promising to revolutionize customer interactions and boost revenue. JustCall and Wingman (now Clari Copilot) have emerged as two distinct yet powerful solutions that address different aspects of the sales communication challenge. Both platforms leverage artificial intelligence to enhance sales performance, but their approaches and core functionalities differ significantly in ways that matter for team success.
JustCall positions itself as a comprehensive business communication platform that goes far beyond traditional phone systems. The platform combines voice calling, SMS messaging, and WhatsApp communication into a unified ecosystem designed specifically for sales and support teams. What sets JustCall apart is its focus on providing complete communication infrastructure while integrating advanced AI capabilities throughout the entire customer interaction journey.
The platform’s strength lies in its ability to handle high-volume outbound calling while maintaining sophisticated intelligence features. Sales teams can leverage predictive dialers, power dialers, and dynamic dialers to maximize their outreach efficiency. JustCall’s AI suite includes real-time coaching that assists agents during calls with script suggestions, objection handling techniques, and tone adjustments. The system automatically generates detailed post-call summaries, saving valuable time and facilitating manager reviews.
JustCall’s international capabilities make it particularly attractive for organizations with global sales operations:
Teams can port existing numbers seamlessly, maintaining continuity with established customer relationships while gaining access to JustCall’s advanced features. This combination of global reach and ease of deployment makes JustCall particularly suitable for organizations looking to expand their sales operations internationally.
Clari Copilot, formerly known as Wingman, takes a fundamentally different approach to sales enhancement. Rather than providing communication infrastructure, the platform specializes in analyzing and improving the quality of sales conversations in real-time. This focused approach makes Copilot particularly valuable for organizations that already have established communication systems but want to enhance their conversation effectiveness.
The platform’s core strength lies in its ability to provide contextual guidance during actual customer conversations. Copilot monitors discussions in real-time, offering suggestions based on competitor battle cards and objection handling cues specific to the ongoing conversation. The system excels at bringing up relevant talking points for every product feature, helping representatives navigate complex sales discussions with confidence and precision.
Copilot’s conversation intelligence capabilities extend beyond simple call recording and transcription. The platform analyzes customer sentiment, identifies buying signals, and provides actionable insights that help representatives adjust their approach on the fly. This real-time coaching capability is particularly valuable for teams dealing with complex B2B sales cycles where conversation quality directly impacts deal outcomes.
One of Copilot’s most compelling features is its ability to create valuable training content based on real customer conversations. The platform allows teams to build meaningful voice-of-customer insights by analyzing successful interactions and identifying patterns that lead to positive outcomes. Sales managers can create playlists of the most effective calls, using them to coach representatives without needing to join every customer interaction.
This approach to sales enablement centers on understanding what actually works in customer conversations and replicating those patterns across the team. Users particularly appreciate the ability to review team calls and provide specific commentary, describing the experience as being “like a fly on the wall” during important customer interactions. The platform’s automated note-taking feature ensures that no crucial information is missed during calls, creating a comprehensive record of customer interactions.
JustCall’s technical architecture is built around providing a complete communication stack that requires minimal setup and maintenance. The platform offers HD voice quality through its global network infrastructure, supporting local, toll-free, and international virtual phone numbers. Automatic call distribution ensures that team members can set their availability and the system routes calls accordingly, with custom distribution rules that sort and direct calls based on caller inputs.
The platform’s multi-channel approach extends beyond voice calling to include SMS automation, bulk texting, and WhatsApp messaging. This comprehensive communication suite allows sales teams to engage prospects and customers through their preferred channels while maintaining a unified view of all interactions. JustCall’s automation capabilities include drip campaigns, scheduled messaging, and intelligent bots that can handle routine inquiries automatically.
Copilot’s technical approach focuses on integration rather than infrastructure replacement. The platform seamlessly connects with existing communication systems, including popular tools like Zoom, Microsoft Teams, and various CRM platforms. This integration-first approach means that teams can enhance their current workflows without disrupting established processes or requiring significant technical changes.
Both platforms leverage artificial intelligence, but their applications differ significantly in scope and focus. JustCall’s AI extends across the entire communication ecosystem, providing insights and automation at every stage of the customer interaction process. The platform’s AI Voice Agent can even handle incoming calls autonomously, responding to common queries and booking appointments before routing complex issues to human agents.
Key AI capabilities that distinguish these platforms:
Copilot’s AI specializes in making individual conversations more effective through real-time guidance and post-call analysis. The platform’s strength lies in its ability to understand conversation context and provide relevant suggestions that help representatives navigate challenging discussions. This focused approach to AI makes Copilot especially valuable for teams dealing with complex sales processes where conversation quality is paramount.
JustCall offers extensive integration capabilities with over 100 native integrations, including major CRM platforms like Salesforce, HubSpot, and Zoho. This robust integration ecosystem allows businesses to seamlessly connect their sales communication data with existing workflows, ensuring that all customer interactions are properly logged and tracked. The platform provides API access and webhook functionality for custom integrations, making it suitable for organizations with complex technology stacks.
The comprehensive integration approach means that sales teams can maintain data continuity across their entire technology ecosystem without creating information silos. Call logs, SMS conversations, and customer interactions automatically sync with CRM systems, eliminating manual data entry and ensuring that all team members have access to complete customer interaction histories.
Copilot provides solid integration options with commonly used sales and communication tools, including Google Apps, Microsoft Apps, Salesforce, HubSpot, Zoom, and Slack. While its integration catalog isn’t as extensive as JustCall’s, Copilot focuses on deep integration with the most critical sales tools. These integrations enable the platform to provide real-time coaching and insights regardless of which communication system is being used for customer interactions.
JustCall’s workflow automation extends beyond simple call routing to include comprehensive sales process optimization. The platform can automatically create tasks and reminders across connected CRM systems, schedule follow-up communications, and trigger specific actions based on call outcomes. This level of automation helps sales teams maintain consistent follow-up processes while reducing the administrative burden on individual representatives.
Copilot’s automation focuses on conversation-related tasks, including automated call summaries, follow-up email drafting, and CRM updates based on conversation outcomes. The platform’s RevGPT™ feature handles time-consuming administrative work, allowing sales representatives to focus more time on actual selling activities. This targeted automation approach makes Copilot particularly valuable for teams that want to enhance their conversation effectiveness without disrupting existing workflows.
JustCall offers transparent, tiered pricing starting at $29 per user per month when billed annually. The platform provides clear, predictable costs that scale proportionally with team size, making financial planning straightforward for growing organizations. JustCall includes a 14-day free trial, allowing teams to test all features before committing to a subscription. Enterprise pricing is available for larger organizations with specific requirements and usage patterns.
The value proposition of JustCall centers on providing a complete communication system with AI capabilities included in the base pricing. This approach makes it particularly cost-effective for organizations that need to replace multiple communication tools or establish communication infrastructure from scratch. The platform’s comprehensive feature set means that teams can consolidate their communication stack while gaining advanced AI capabilities.
Copilot’s pricing reflects its specialized focus on conversation intelligence, with plans starting at $1,080 per year per representative. The platform offers flexible pricing with no minimum seat requirements and no setup fees, making it accessible for teams of various sizes. Copilot provides a 7-day free trial, though this is shorter than JustCall’s trial period.
Organizations evaluating these platforms should consider their specific needs when calculating potential return on investment. JustCall’s comprehensive approach can provide significant cost savings for organizations currently using multiple communication tools. The platform’s ability to handle voice, SMS, and messaging through a single interface can reduce both licensing costs and training requirements.
ROI factors to consider when evaluating these platforms:
Copilot’s specialized focus on conversation improvement can deliver substantial returns for organizations where conversation quality directly impacts deal outcomes. The platform’s ability to accelerate training and onboarding processes can help organizations turn beginner and intermediate sales representatives into top performers more quickly. This enhanced performance can translate into higher deal closure rates and increased revenue per representative.
JustCall emphasizes quick deployment with self-service setup taking approximately 15 minutes and requiring no technical expertise. The platform’s intuitive interface ensures a smooth user experience, while extensive training resources, video tutorials, and responsive support help teams maximize the platform’s features effortlessly. This focus on simplicity makes JustCall accessible even to organizations without dedicated technical resources.
Users consistently praise JustCall’s ease of use, with one reviewer noting, “What I love most about JustCall is the ease of use. You can just log in and get going”. The platform’s straightforward approach to implementation means that teams can start making calls and seeing results almost immediately after signup. This rapid deployment capability is particularly valuable for organizations that need to get sales teams up and running quickly.
Copilot similarly focuses on ease of implementation and user experience, with users describing the platform as providing immediate value without extensive configuration or training. The interface is designed to be intuitive for customer-facing employees, with minimal technical barriers to adoption. Reviewers specifically mention that Copilot’s implementation process is straightforward and that the platform integrates seamlessly with existing workflows.
JustCall provides comprehensive support through multiple channels, including live chat, email, phone, and social media. Business Plan users receive 24/7 support, while other tiers receive 24/5 assistance. The platform offers a detailed help center with frequent updates, along with comprehensive training and guided assistance to ensure smooth implementation. This robust support infrastructure helps organizations maximize their investment in the platform through continuous guidance and assistance.
Copilot’s customer support receives consistently positive feedback, with users describing the team as providing personalized service and going “the extra mile to support us”. The company appears to foster strong relationships with clients, creating a positive support experience that complements the platform’s technical capabilities. Users particularly appreciate the responsive nature of Copilot’s support team and their willingness to provide customized assistance.
JustCall serves diverse industries but particularly excels in environments requiring high-volume outbound calling and multichannel communication. The platform’s comprehensive features make it ideal for sales and support teams across various sectors, including technology, financial services, healthcare, and retail. Organizations needing complete communication infrastructure with built-in intelligence capabilities will find JustCall’s approach especially valuable regardless of their specific industry vertical.
The platform’s global capabilities make it particularly suitable for organizations with international sales operations or those looking to expand into new markets. JustCall’s ability to provide local numbers in over 70 countries, combined with its advanced call routing capabilities, makes it an excellent choice for companies that need to establish local presence in multiple geographic regions.
Copilot is particularly well-suited for SaaS companies and other businesses engaged in complex B2B sales cycles. The platform excels in environments where sales conversations are technically complex and representatives need real-time guidance to navigate sophisticated discussions. Companies engaged in consultative selling processes, where conversation quality directly impacts outcomes, will find Copilot’s specialized focus on real-time assistance and coaching particularly valuable.
Both platforms can accommodate teams of various sizes, but their scalability approaches differ significantly. JustCall’s infrastructure-first approach makes it particularly suitable for organizations planning significant growth or those that need to handle high call volumes. The platform’s ability to support multiple simultaneous calls and its robust call distribution capabilities ensure that it can scale effectively as teams grow.
Copilot’s focus on conversation improvement makes it valuable for teams of any size, from small startups to large enterprise sales organizations. The platform’s ability to provide real-time coaching and insights scales naturally with team size, as each representative benefits from the same level of conversation intelligence regardless of overall team size. The predictable per-user pricing model makes it easy to budget for expansion.
Organizations should follow a structured approach when evaluating these platforms to ensure they select the solution that best fits their specific needs and objectives. The decision process should begin with a clear assessment of current communication infrastructure, team requirements, and long-term growth plans. Teams should consider their primary use cases and sales approaches when determining which platform better addresses their specific requirements.
Organizations with established phone systems that want to enhance conversation quality might find Copilot’s specialized approach more suitable, while those needing comprehensive communication infrastructure might benefit more from JustCall’s all-in-one solution. Budget considerations should extend beyond initial licensing costs to include implementation time, training requirements, and potential savings from tool consolidation.
Organizations should also evaluate the total cost of ownership, including ongoing support, training, and any additional integrations that might be required. When comparing these platforms, organizations should use comprehensive evaluation criteria to make informed decisions.
Organizations should conduct thorough evaluations using structured criteria to ensure optimal platform selection:
Organizations should also consider conducting pilot programs with both platforms to evaluate real-world performance and user adoption. This hands-on approach can provide valuable insights into how each platform performs in actual sales environments and how well they integrate with existing workflows.
Selecting between JustCall and Clari Copilot ultimately depends on your organization’s specific needs, existing infrastructure, and sales approach. JustCall represents the comprehensive solution for teams seeking an all-in-one communication platform that combines calling infrastructure with AI-powered insights. Organizations without established phone systems or those looking to consolidate their communication stack will find JustCall’s approach particularly beneficial, especially when international reach and high-volume calling are priorities.
Clari Copilot offers specialized conversation intelligence that enhances existing communication systems through real-time coaching and insights. Teams with established phone infrastructure that want to improve conversation quality and accelerate sales training will find Copilot’s focused approach especially valuable. The platform’s strength in handling complex B2B sales conversations makes it ideal for organizations where conversation quality directly impacts deal outcomes.
Both platforms deliver significant value, but they address different aspects of the sales communication challenge. Success with either platform depends on proper implementation, team training, and ongoing optimization based on performance data. Organizations that take the time to properly evaluate their needs and align platform capabilities with their specific requirements will see the greatest return on their investment, regardless of which solution they choose.
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